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Privacy Policy

Effective Date: May 5, 2026

Robert Treat Hotel (“Hotel,” “we,” “our,” or “us”), operated by Urban Renewal Inc., dba Robert Treat Hotel, respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information obtained through our website, services, reservations, event inquiries, and communications.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

  1. Information We Collect
    We may collect information that identifies, relates to, describes, or could reasonably be linked to you, including:

    • Personal Information
      • Name
      • Email address
      • Telephone number
      • Mailing address
      • Company or organization name
      • Event details and preferences
      • Reservation information
      • Payment and billing information (when applicable)
    • Reservation Information – When you make a reservation, we may collect:
      • Arrival and departure dates
      • Room preferences
      • Guest names
      • Loyalty program information
      • Payment information
      • Reservations are processed through our third-party booking provider, Vertical Booking, whose privacy practices may also apply.
    • Event Inquiry Information – When submitting inquiries regarding weddings, meetings, conferences, social events, or catering, we may collect:
      • Contact information
      • Event dates
      • Estimated attendance
      • Event requirements and preferences
    • Communications Information – If you contact us by phone, email, text message, or website form, we may collect and retain those communications.
  2. Information Collected Automatically
    When you visit our website, certain information may be collected automatically, including:

    • IP address
    • Browser type
    • Device information
    • Operating system
    • Referring website
    • Pages visited
    • Date and time of access
    • Website interactions
    • This information helps us improve website functionality, user experience, and marketing effectiveness.
  3. Cookies and Tracking Technologies
    Our website uses cookies and similar technologies to:

    • Operate website functionality
    • Enable reservation services
    • Analyze website performance
    • Personalize user experiences
    • Deliver advertising and remarketing campaigns
    • Cookies may be placed by us or by third-party service providers.
    • For additional information, please review our Cookie Policy.
  4. Analytics and Advertising Technologies
    We use third-party technologies including:

    • Google Analytics
    • Google Analytics helps us understand how visitors interact with our website.
    • Google Ads & Remarketing
      • We use Google advertising services to deliver relevant advertisements and measure campaign performance.
    • Meta Pixel
      • Meta Pixel helps us measure advertising effectiveness and deliver personalized content on Facebook and Instagram platforms.
    • LinkedIn Insight Tag
      • LinkedIn technologies help us measure campaign performance and improve professional audience targeting.
    • These providers may collect information regarding your interaction with our website in accordance with their own privacy policies.
  5. How We Use Information
    We may use collected information to:

    • Process reservations
    • Respond to inquiries
    • Manage events and catering requests
    • Provide customer service
    • Send confirmations and transactional communications
    • Deliver promotional offers and newsletters
    • Improve website functionality
    • Conduct analytics and research
    • Detect fraud and maintain security
    • Comply with legal obligations
  6. SMS and Text Messaging
    If you provide your mobile phone number, we may send text messages related to:

    • Reservations
    • Guest services
    • Event planning
    • Promotional offers
    • Marketing communications
    • Message and data rates may apply.
    • You may opt out of marketing text messages at any time by following the instructions provided in the message or contacting us directly.
  7. Email Marketing Communications
    If you subscribe to our mailing list or provide your email address, we may send:

    • Hotel news
    • Promotions
    • Special offers
    • Event information
    • Marketing communications
    • You may unsubscribe at any time using the unsubscribe link included in our emails.
  8. Information Sharing
    We do not sell personal information. We may share information with:

    • Service Providers including:
      • Reservation platforms
      • Payment processors
      • Marketing providers
      • Technology vendors
      • Analytics providers
    • Event Partners
      Where necessary to coordinate services associated with weddings, meetings, conferences, or special events.
    • Legal Requirements
      When required by law, subpoena, court order, governmental request, or to protect our legal rights.
    • Business Transactions
      In connection with a merger, acquisition, sale of assets, or similar transaction.
  9. Data Security
    • We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.
    • However, no internet transmission or electronic storage system can be guaranteed to be completely secure. Users provide information at their own risk.
  10. Data Retention
    We retain personal information only as long as necessary to:

    • Fulfill the purposes outlined in this Policy
    • Maintain business records
    • Resolve disputes
    • Enforce agreements
    • Comply with legal obligations
  11. California Privacy Rights
    If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

    • Right to know what personal information is collected
    • Right to request deletion of personal information
    • Right to correct inaccurate personal information
    • Right to limit certain uses of sensitive personal information
    • Right to non-discrimination for exercising privacy rights
    • Requests may be submitted by contacting:
      • Email: [email protected]
      • We may require verification of identity before responding to requests.
  12. European Union and United Kingdom Visitors
    If you are located in the European Economic Area (EEA) or United Kingdom, applicable data protection laws may provide rights including:

    • Access to personal information
    • Correction of personal information
    • Erasure (“right to be forgotten”)
    • Restriction of processing
    • Data portability
    • Objection to processing
    • Withdrawal of consent
    • Our lawful bases for processing may include:
      • Contract performance
      • Legitimate business interests
      • Legal obligations
      • Consent
  13. Third-Party Websites
    • Our website may contain links to third-party websites, reservation systems, or social media platforms.
    • We are not responsible for the privacy practices or content of third-party sites. Users should review the privacy policies of those websites separately.
  14. Children’s Privacy
    • Our website is not directed to children under the age of 13.
    • We do not knowingly collect personal information from children under 13 years of age.
  15. Changes to This Privacy Policy
    • We may update this Privacy Policy from time to time.
    • Any changes will be posted on this page with an updated Effective Date.
  16. Contact Information
    • If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact:
    • Urban Renewal Inc.
      Robert Treat Hotel
      Fifty Park Place
      Newark, New Jersey 07102-4398
    • Email: [email protected]